Organic social is the lowest performing on the list of session by channel, however the numbers are up 107.5% in the last 7 days. Keep focusing on improving organic social by post content that resonates with the target audience. It’s not performing yet, however it is responding to changes.
My recommendations are as followed.
Identify what caused the spike
Look at:
- Landing page tied to organic social
- Specific social posts from that period
If one post drove most traffic:
- Revamp it
- Reshare it with a new caption
If one post contributed to the spike, that topic/format resonates with the target audience.
Short-term action plan
Content
- Post 2–3x per week
- Reuse the topic/format that caused the spike
- Clear CTA
Review specific post analytics within the social media platform on a regular basis
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