{"id":98,"date":"2026-05-05T03:14:05","date_gmt":"2026-05-05T03:14:05","guid":{"rendered":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/?p=98"},"modified":"2026-05-05T03:14:05","modified_gmt":"2026-05-05T03:14:05","slug":"recommendation-3-consistently-higher-number-of-new-users-than-returning-users","status":"publish","type":"post","link":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/nwtc\/stem\/recommendation-3-consistently-higher-number-of-new-users-than-returning-users\/","title":{"rendered":"Recommendation #3: Consistently Higher Number of New Users than Returning Users"},"content":{"rendered":"\n<p>Whether this is a good or bad sign will depend on why it\u2019s happening. However, given the nature of this website, it is typically normal as most visitors need info once, then they take offline action.<\/p>\n\n\n\n<p>My recommendations are as followed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create specific reasons to return<\/strong><\/h4>\n\n\n\n<p>If users should come back, give them a reason.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNext steps\u201d after key pages<\/li>\n\n\n\n<li>Deadline reminders<\/li>\n\n\n\n<li>Application checklists<\/li>\n\n\n\n<li>Program comparison tools<\/li>\n<\/ul>\n\n\n\n<p>Every high-traffic page should answer:<\/p>\n\n\n\n<p>\u201cWhat\u2019s the reason to come back?\u201d<\/p>\n\n\n\n<p>If it doesn\u2019t, you\u2019ll always be &#8220;new user&#8221; heavy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use remarketing even if you don\u2019t run ads<\/strong><\/h4>\n\n\n\n<p>Ensure GA4 is tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page depth<\/li>\n\n\n\n<li>Application (form fill) starts<\/li>\n\n\n\n<li>Key content views<\/li>\n<\/ul>\n\n\n\n<p>These users can be:<\/p>\n\n\n\n<p>Remarketed via email or reached later via paid or organic reminders<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether this is a good or bad sign will depend on why it\u2019s happening. However, given the nature of this website, it is typically normal as most visitors need info once, then they take offline action. My recommendations are as followed. Create specific reasons to return If users should come back, give them a reason. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/98\/revisions\/100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media\/99"}],"wp:attachment":[{"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mheldt.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}